Mic Drop Workshop


Branding + Logo Design
Website Development
Website Maintenance
Graphic Design

Mic Drop Workshop is a company by Jess Ekstrom, where she teaches and provides resources for women to learn how to become a better speaker, how to land paid speaking gigs, and become keynote speakers.

project goal

Jess needed a rebrand of her overarching company, Mic Drop Workshop, and all of her sub-brands and courses that fell underneath it. She wanted the brand to embody her love of the outdoors, and also the engaging, electric nature of the courses she teaches and her subject matter of being in the spotlight as a public speaker.

our approach

It was no easy task to combine the elements of nature and the electric energy of being on stage as a public speaker, but we took on the challenge. Each of her logos utlizes a neon sign style, and we complimented the brand by incorporating images, graphics and shapes that point back to nature. We created an overarching logo for Mic Drop Workshop, and then sub-logos for each of the courses within Mic Drop Workshop. A custom designed set of animated gifs was the cherry on top for this brand suite!

From there, we took the branding and integrated it in her new website that we developed. Her new website contains landing pages for all of her courses, a customized blog which has provided lots of boost for her SEO, a podcast page for all of her latest episodes, a suite of pages for all of her free resources, and last but certainly not least – her site is the home of her e-commerce business for selling her sites. We set up her e-commerce site so that her team has full control over the courses and products she is selling, with robust email integration, and analytics reporting.

We manage her site on our monthly maitenance plan, and we also provide ongoing graphic design support.

Charlotte, North Carolina Website Design, Logo Design, and Graphic Design