Better Change Tools


Lead Generation Design
Sales Flyer Design
Social Media Templates
Website Development
Website Maintenance

Better Change Tools are a unique set of assessments and tools that help create tangible impact for clients looking to elevate their consulting practice and deliver real change.

project goal

Better Change Tools needed a logo, brand, and website development to launch their new business. They compete with the likes of Gallup and Myers-Briggs so they wanted to stand out by being more modern and well-rounded. For their website, they needed an e-commerce solution that allowed their clients to not only pay and checkout, but schedule their trainings. They also needed a robust tagging solution for their Mailchimp email list integration that allowed them to track users signed up for specific training dates as well as create specific lists for waitlists. All of this culminated in a powerful, organized database for their digital marketing.

our approach

We started with an in depth discovery session, as well as a competitor analysis for developing their logo and branding. From there, we came up with a unique visual brand that has been carried out through several marketing and sales pieces, and will continue to be used as their marketing pieces evolve.

The website was developed with future SEO and paid marketing intiatives in mind. Their e-commerce platform allows for them to have full control over scheduling and purchasing of their trainings, as well as integration with their email marketing platform. They are set up for success with their website built for future growth.

Buffalo, New York Logo Design and Website Design