Alder Financial Group


Content Strategy & Development
Company Booklet Design
Website Development

Alder Financial Group is an independent wealth management firm  based in Atlanta, GA, specializing in retirement income. Since 1996, Alder Financial has been guiding people up to and through the retirement phase.

project goal

Alder Financial had a dated logo that was never professionally designed and didn’t portray them accurately as their culture had evolved over the years. They had a DIY website that they wanted professionally redesigned, that could also position them for better SEO practices, blogging, and a better user journey in order to bring in new clients. They also had some marketing materials that they wanted a messaging revamp for, and redesigns to fit their new branding.

our approach

We first developed a fresh new logo & brand for them, after an in depth discovery session and competitor analysis. We then worked with them on new content creation and messaging to write new copy that communicated their company mission and values for their marketing materials and website. The icing on the cake was their new website development which gave their incoming clients and current clients new and more effective UI and UX. We built a platform that helps their potential clients clearly see how Alder Financial can help them depending on their stage of life. We also set up a blogging template so that they can easily and internally publish regular insights posts to their website – helping increase their credibility and boost their SEO.

Atlanta, Georgia Logo Design and Website Design