Our Approach to Artificial Intelligence (AI)

Last updated on: July 17, 2026,

At omc., we believe great brands are built through human creativity, strategic thinking, and meaningful relationships.

As artificial intelligence continues to evolve, we are committing to use it thoughtfully and responsibly to improve the way we run our business.

AI may assist with internal administrative tasks, research, organization, workflow automation, note-taking, scheduling, quality assurance, and other behind-the-scenes operational processes that help our team work more efficiently (within tools such as Asana, Harvest, Loom, Fathom, etc…).

What AI does not do is create our client deliverables.

Our professional work at omc. is executed by real people who take the time to deeply understand your business, your audience, and your goals. Every creative deliverable is guided by human expertise, collaboration, and expert judgment.

We believe that a creative brand is more than just assembling arbitrary information. It’s asking better questions, uncovering insights, solving problems, and creating unique experiences that connect with your target audience. Those are responsibilities we believe should remain in human hands.

AI-Assisted Creative Tools

Many of the professional tools we use such as Adobe Creative Suite, Siteground, Cloudways, Canva, and other industry standard creative software and website tools now include AI-powered features as part of their core functionality. These features can assist with technical production tasks such as improving image quality, removing distractions, expanding backgrounds, speeding up repetitive edits, organizing files, or enhancing accessibility. Sure, all of these are things we can do without the assistance of AI, but many tools have these technologies built-in now in order to make the design process more efficient, not less-human. It’s the world we live in, and much of what AI touches is out of our control.

Let us reassure you again: we do not rely on AI to invent the creative solutions our clients hire us to develop. We quite literally still use a good ol’ paper and pencil to sketch out ideas at the start of projects. AI could never. ;) And it’s why clients continue to rely on us to create one-of-a-kind, custom creative solutions that will always stand out from the crowd.

Open Minds, Responsibly.

As AI technology continues to evolve, we’ll continue evaluating how it can responsibly improve our internal operations, and also how it is integrated into the tools that we choose to use to produce our client’s creative work. We commit to doing this while protecting what makes our work valuable: original thinking, strategic expertise, and genuine human creativity.

If our use of AI ever explicitly expands into client-facing services, we’ll communicate those changes openly and transparently.

Contact

If you have any questions or concerns about our AI policy, please do not hesitate to contact us at hello@orangemosscreative.com. As always, we value your trust in the great creative work we provide for our clients.