logo design
& brand
development
Brand Identities that are purposeful and beautiful.
logo design & brand
development
Brand Identities that are purposeful and beautiful.
Your business has a story to tell and we can put a face to it.
A memorable, purposeful brand identity is a must for any company. It can be as simple as a logo to as extensive as including a website, packaging, marketing materials, or social media graphics.
With every brand identity package, we include a custom color package, custom typography treatments, and brand guidelines so that has you grow you can make sure your brand stays visually grounded.
OMC Brand Identities include:
Strategy based on your company mission and vision.
Compeitior Analysis
& Mood Boards.
3-5 logo concepts.
Primary, secondary, and social media versions of logo.
Multiple rounds of revisions to get it just right.
Custom color palette.
Custom typography guide.
Photography direction.
Patterns and other brand elements.
All files optimized for web and print.
Brand Style guide at completion of project.
Process
We have a specific process that that ensures your Brand Identity communicates your brand story.
1. Discovery
The first part of the brand design process is you talking and us listening. We want to know all about you – your mission, your values, your customers, your product or service. Because the more we know about you the better we can help visually communicate your story. We’ll provide you with a detailed questionarre to guide the conversation.
Time Frame: 60 minutes
2. Competitor Analysis & Mood Boards
The planning portion of your brand design is just as important as final design itself. In this stage we want to get a good sense of the direction you want to take your visual brand. We do this by taking a look at your competitors and how you want to differentiate from them. Then, we develop mood boards which will guide the direction of the logo and other design elements.
Time Frame: 1-2 weeks
3. Logo & Brand Conceptualization
Now comes the logo development. Based on our discovery conversation, competitor analysis, and mood boards, we develop 3-5 logo concepts. Each concept has 3 versions – a primary, secondary, and social media version, typography, and color palette.
Time Frame: 2-3 weeks
4. Revisions
We’ll land on your favorite option or two from the initial concepts, and either run with it as is, or tweak and revise to make it more fully your brand.
Time Frame: 2-3 weeks
5. Finalize Files
& Style Guide
Once we land on the final, you’ll get all of your final logo files – yes they are yours, you own them! – optimized for web and print, and in all color variations. And lastly, you’ll recieve a shiny Brand Style Guide to make sure everything you do and create visually going forward stays on brand.
Time Frame: 1 day
5. Show it Off & Celebrate!
Then…Cue the balloons, confetti, champagne – it’s Show-it-Off day! Once you have the final files, show it off on social, update your website, update your packaging, update all the things! And celebrate!
Time Frame: 1 day
Think you might be ready for a new logo?
Let’s get to know each other and chat about your project!
Free Website Audit
Already have a website, but it’s just not cutting it? Snag a free website audit and we’ll provide you with five recommendations on how to improve your site design and functionality.
No strings attached.